A little taste of New York in the heart of Tunis.

A hyper-styled 2-story coffee shop with an extremely accomplished branding. Every icon, every typography and every detail has been hand-drawn for a unique and memorable branding.

When Ramdam asked me to testify about my experience with the agency, I wanted to say “Look at the result”. Having lived in New York for years, I didn’t think I could find a creative agency capable of such successful work in Tunisia.

Ines – Co-founder The Big Apple

An iconography inspired by the New York subway system

For this project, we used the idea of the New York subway map to create the visuals and icons that are characteristic of the brand. From the very beginning, these designs made a lasting impression and helped build loyalty among customers looking for creative and original places in the suburbs.